From 21st to 24th June, CEMAS took part in Floriade, the international horticultural exhibition hosted by the Netherlands every ten years, through a photographic exhibition and a workshop on the Tira de Contar (a Valencian tradition in which local farmers sell fresh produce directly from their vegetable gardens to the city).
In addition to Vicente Domingo, director of CEMAS, the event was attended by David Camarasa and Reme Luna, two small-scale farmers who sell their freshly picked fruit and vegetables directly to small traders in Mercavalència. “The Tira de Contar allows us to bring a local product closer to more people and to have a close relationship with our customers”, said David at the workshop.
For the attendees, it was an opportunity to learn about the contribution of this unique institution in the world and to immerse themselves in the reality of those who work the land. “It’s impossible to fully understand what the Tira de Contar is if you’ve never experienced it. You have to see it in operation, feel it first-hand. Beyond being a tool to sell our products, the Tira de Contar is synonymous with dignity, hard work, values and love for our land”, adds Reme.